Backlink Profile Audit
We crawl your existing link profile and identify: the quality distribution of your current links, any toxic or penalisable links, and the authority gap between your profile and the top-ranking competitors.
The challenge
Why most Link Building & Digital PR programmes underperform.
You've done the on-page work. The content is good. Rankings are stuck on page two. In competitive categories, domain authority is the determining factor when two pages of similar quality compete for the same position. If your authority profile is thin relative to the pages above you, technical and content improvements alone won't close the gap. The secondary problem: most companies that have tried link building before have a collection of low-quality directory submissions and paid placements. These links do little for authority — and some are now a liability.
What's included
Every deliverable. Named. Scoped. Scheduled.
Target Publication Research
We build a prospect list of editorially legitimate publications in your category — outlets your buyers actually read, with domain authority and editorial standards that reflect positively on your brand.
Editorial Link Placement
Outreach to publications, editors, and content teams for genuine editorial links — as expert sources, contributing authors, or cited studies. No link packages, no PBNs, no reciprocal schemes.
Digital PR Campaigns
Original research, data studies, or expert commentary campaigns designed to earn media mentions and links simultaneously. Every campaign is built around a story a journalist would actually run.
Journalist Outreach
Systematic response to journalist source requests in your category. Positions your team as named, quoted industry experts — building brand authority alongside SEO value.
Monthly Link Reporting
Links earned that month: publication name, domain authority, page relevance, and estimated authority impact. Every link is accountable.
How it works
The Link Building & Digital PR process, step by step.
No assumptions. No surprises. You see the roadmap before work begins.
01
Authority Gap Analysis (Week 1)
We compare your backlink profile against the top three ranking competitors for your priority terms. You see the specific authority deficit to close and a realistic timeline.
02
Outreach Asset Development (Weeks 2–3)
We identify and develop the asset that earns the link: an expert quote, an original data point, a guest perspective, or a linkable research piece.
03
Prospect List & Outreach (Weeks 3–6)
Outreach to a curated prospect list. Every pitch is personalised to the publication, not sent as a mass template.
04
Placement & Verification (Ongoing)
Links earned are verified live, documented with URL and DA, and shared in the monthly report. No "links in progress" entries that never materialise.
05
Profile Review (Monthly)
Existing link profile monitored for lost links and toxic link acquisition. Disavow file maintained if needed.
Case study
Real outcomes. Named industry. Defined timeframe.
Illustrative example based on representative client outcomes.
B2B Fintech
The challenge
Domain Rating 28 vs. competitor Domain Rating 58+. On-page optimisation complete but gap too wide to close with content alone.
Result
Domain Rating 28 → 51 in 8 months; 34 editorial links from DR 40+ publications
"
We'd tried link building twice before with other agencies. Both times we ended up with links to sites we'd never heard of. Volta Ad showed us every prospect before they pitched and explained why each publication would move the needle. The transparency was the difference.
FAQ
Common questions about Link Building & Digital PR
Low-quality links provide minimal authority signal and carry increasing penalty risk. More practically: they don't close the authority gap against competitors with genuine editorial links. We build links that pass a real editorial standard — because those are the links that rank you.
Volume varies by category and asset quality. A realistic target for most B2B campaigns is four to eight high-quality editorial links per month. We won't promise a volume number that incentivises quantity over quality.
Link authority typically begins influencing rankings within two to four months of links going live. Large authority gaps take longer to close.
Link building is the broader discipline — earning links from any editorially relevant source. Digital PR is a specific tactic within it: creating news-worthy assets to earn links from press and media. We use both.
Related services