Google Business Profile Audit
Complete review of your GBP listing: category selection, service area configuration, attributes, Q&A, photos, posts cadence, and conversion-oriented description copy.
The challenge
Why most Local SEO programmes underperform.
Your service is better. Your reviews are better. But when someone in your city searches for what you do, a competitor shows up first in the map pack. Local SEO is a distinct discipline from standard organic SEO. Google's local ranking algorithm weighs business profile completeness, citation consistency across directories, review velocity and sentiment, and geographic proximity signals differently from how it ranks website content. Optimising the website alone doesn't move the map pack needle.
What's included
Every deliverable. Named. Scoped. Scheduled.
Citation Audit & Build
We audit your existing citations across the top 50+ local directories for name/address/phone consistency. Inconsistencies are corrected; missing citations are built.
Review Signal Strategy
A documented process for generating authentic review volume on the platforms that matter most for your category — with compliant request templates. We do not solicit fake reviews.
Local Keyword & Content
Location-specific keyword research identifying the searches your customers run in your service area. Location landing pages built to those queries.
Local Link Building
Targeted outreach to local publications, industry associations, and community sites for editorially earned local citations and links.
Location-Level Reporting
For multi-location brands: per-location reporting showing map-pack position, profile views, direction requests, and call volume by branch.
How it works
The Local SEO process, step by step.
No assumptions. No surprises. You see the roadmap before work begins.
01
Local Presence Audit (Week 1)
GBP audit, citation consistency check, review signal baseline, and competitor local authority comparison. You see exactly where you stand relative to the top three local competitors.
02
Priority Map (Week 2)
We identify the quick wins (GBP corrections, citation errors) and the structural work (content, local links) and sequence them by impact.
03
Foundation Sprint (Weeks 3–6)
GBP optimisation live. Citation inconsistencies corrected. Review strategy in place. Location pages drafted and approved.
04
Authority Building (Month 2–4)
Local link and citation outreach in progress. Review velocity building. Map-pack position tracked weekly on priority queries.
05
Reporting & Expansion (Month 3+)
Monthly location-level reporting. Expansion to secondary service areas or additional locations as rankings stabilise.
Case study
Real outcomes. Named industry. Defined timeframe.
Illustrative example based on representative client outcomes.
Multi-location Healthcare (Dental Practices)
The challenge
Six locations, three ranking outside the top five in the map pack. GBP had category inconsistencies and NAP errors across directories.
Result
All 3 underperforming locations reached map-pack positions 1–3 in 4 months
"
We have eight locations. The reporting alone was worth it — for the first time we could see exactly which branches had local SEO issues and which were performing. The map pack results followed once we knew where to focus.
FAQ
Common questions about Local SEO
GBP presence is table stakes. Ranking in the map pack requires citation authority across third-party directories, a consistent NAP across the web, sufficient review volume and recency, and — for competitive markets — local backlink signals. A profile alone rarely moves the needle in competitive categories.
For most markets, map-pack ranking improvements appear within six to ten weeks of citation and GBP work completing — faster than organic website rankings because Google recalibrates local signals more frequently.
Yes. Multi-location campaigns are structured at the location level, with dedicated GBP management and location-specific reporting per branch. Pricing scales with location count.
Standard SEO optimises your website to rank in organic (blue link) results. Local SEO specifically targets the map pack — which runs on Google's local algorithm, weighting proximity, Google Business Profile signals, and citation authority. They reinforce each other, but the tactics are distinct.
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