Revenue-Alignment Audit
Before optimisation begins, we map the queries your buyers run at each stage of their decision process. We identify the 20% of search demand driving 80% of conversion intent for your specific category.
The challenge
Why most Search Engine Optimisation programmes underperform.
You're not invisible — you're invisible on the searches that matter. Companies pay for Google Ads because organic isn't delivering. They've tried SEO before and ended up with a 20-page PDF, a list of keywords, and no change in revenue-stage traffic six months later. The gap is almost always the same: tactics without a revenue map. Ranking for high-volume terms that don't convert is busy work. Ranking for the 15 queries your buyers run in the week before they contact a vendor is a business.
What's included
Every deliverable. Named. Scoped. Scheduled.
Technical Foundation Review
We audit crawl accessibility, indexation health, Core Web Vitals, and site architecture. Ranking ceilings caused by technical issues are identified and prioritised before content work starts.
Keyword Architecture
A structured keyword map organised by intent stage (awareness, consideration, decision) with page-level assignments. Not a spreadsheet of 500 terms — a working architecture.
On-Page Optimisation
Title tags, meta descriptions, heading structure, internal linking, and content alignment for priority pages. Each change documented with the rationale.
Content Gap Programme
A prioritised list of content assets needed to capture the demand your current pages miss — tied to the topical authority map, not a guess-list.
Monthly Reporting
A reporting format you can brief your leadership team on: organic sessions by intent tier, ranking movements on priority terms, and the next 30-day action list.
How it works
The Search Engine Optimisation process, step by step.
No assumptions. No surprises. You see the roadmap before work begins.
01
Baseline Benchmark (Week 1)
We crawl your site, pull your current ranking data, and audit your technical health. You get a written baseline report — the starting point every future result is measured against.
02
Revenue-Alignment Workshop (Week 2)
We present the keyword map and intent analysis. You review, challenge, and approve the priority targets before we touch a page.
03
Roadmap Delivery (Week 3–4)
You receive a 90-day action plan with named deliverables, milestones, and a month-by-month output schedule.
04
Execution & Iteration (Month 2–3+)
On-page optimisations ship. Content gaps are filled. Internal link architecture is built. Every deliverable is shared as it completes.
05
Growth Reporting (Month 3 onwards)
Monthly reporting with ranking movement, traffic analysis by intent tier, and the next opportunity layer. We adjust based on what the data shows.
Case study
Real outcomes. Named industry. Defined timeframe.
Illustrative example based on representative client outcomes.
B2B Professional Services
The challenge
Organic traffic contributing less than 8% of inbound leads. Google Ads CPL rising 25% year-on-year.
Result
Organic share of leads: 8% → 31% in 9 months
"
They started by asking us what a qualified lead looked like, not what keywords we wanted to rank for. That was different. Six months later, organic is our second-biggest lead source.
FAQ
Common questions about Search Engine Optimisation
For most B2B sites, ranking movements start appearing between months two and four. Revenue-stage traffic impact typically shows in months four to six. We set this expectation in writing at kickoff — not after month three. If your site is under 12 months old or has significant technical debt, timelines extend; we'll tell you that before you sign.
The starting point is different. Most SEO programmes begin with a keyword list. We begin with a revenue-alignment audit — identifying the specific searches tied to conversion intent for your business category before we build a single piece of content or make a single change. Every tactic connects back to that map.
No. Any agency that guarantees specific rankings is misrepresenting how search engines work. What we guarantee is the process: a documented methodology, named deliverables, and a 90-day milestone roadmap. If ranking movements don't materialise in the expected timeframe, we diagnose and adjust — in writing.
No — but it changes the priority stack. AI systems pull from indexed, authoritative content. A well-structured site with strong E-E-A-T signals serves both traditional search and AI citation. We cover both in every SEO engagement.
Access to Google Search Console and Analytics. Input on your top 10–15 conversion-stage queries. One point of contact who can review and approve the strategy roadmap. We do the work; we need your business context, not your time.
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